Our Story


What You Deserve was founded in 2019 when Lindsey organized a day of makeovers for two moms during the holiday season. This inspired Lindsey to turn her idea into a non-profit organization that could provide moms in need with support and a way to feel confident about themselves. Get it, girl!

This wild and crazy ride is just beginning. We are so excited for big things to come in the future. We will keep you posted on events and opportunities!

Meet the Team


Lindsey King


Hey You! My name is Lindsey King and I live in Poway, California outside of San Diego. I am a hairstylist at The Beauty Bungalow salon, and a mom of two. I am married to an incredible man who supports all of my dreams and ideas. And that’s exactly what this is; a dream of mine I am able to make come to life.

As a kid, I had a philanthropic nature. I collected money year-round in my piggy bank and my parents allowed me to spend it on what I wanted that year in December. Instead, I gave it out to the homeless in downtown Seattle. This idea of a “Mom Makeover” came to me after hearing about the pressures and the struggles of mom life during the holidays, with the highest expectations and financial stretching, just trying to please everyone. There is nothing left for yourself. Being a mom, it’s so easy to let the mom guilt and neglect consume you. In 2019 this started as a Facebook thread in a Mom group, and this year it has elevated to so much more. I just know the best is yet to come.


Joey King


Born and raised in Arizona and a California resident of 8 years now, Joey runs a roofing distribution company, ABC Supply in San Diego, and currently sits on the Board of Directors for the San Diego Roofing Contractors Association.  He and his wife are happily raising two wonderfully active children, Nola and Hendricks, and strive to make them the best humans possible.  Joey has a passion for anything active, adventurous, and outdoors.  He loves golfing, hunting, sport shooting, and snowboarding.  Joey has a B.S. in Economics and Business Management from the University of Arizona.  Growing up, Joey was an active 4-H member, and involved in many community service projects and non-profit organizations that have carried from his youth to his adulthood, most recently serving as the CFO with What You Deserve.

image0 (1).jpeg

Tonya Elliott

Board Member

Tonya is a Registered Nurse at a hospital in Poway, CA, and has been working there since 2014.  She has dedicated her career to bettering people’s health and livelihood working assignments from trauma to medical/surgical/telemetry floors.  She is a proud mother of two and step-mother to one and focuses much of her time and energy on raising them.  Tonya is dedicated to furthering her personal health and fitness and runs almost daily.  She and her husband enjoy exploring wine and are investors in a local urban winery.  Tonya brings to the board a unique perspective working with the general public in the healthcare setting.  Her interactions with patients and their families and helping them navigate through challenging situations goes beyond just medical intervention and requires patience, empathy, and truly caring.


Corey Felter

Board Member

Corey has a background in working with children with special needs pre-K through 6th grade and their families. She has also recently completed her bachelor’s degree in Human Services so that she can continue to do her part in helping others. Her passion resides with helping people in the community who need extra support to ensure that they receive any necessary resources in order to live life to the best of their ability. Corey has lived in San Diego County for most of her life and has had the pleasure of calling Poway her and her family’s home for the last 6 years. Her daughter is a Poway High student and is an active member of the FFA and her son attends preschool at Tierra Bonita. Corey has grown to love the Poway community, enjoys exploring the parks, trails, and local businesses. She brings to the board her patience, cultural competence, and commitment to seeing people thrive. 


Caylin Frank

Board Member

Caylin Frank is a Poway City Councilmember and mom of two young children. She has an extensive background in public policy, with experience at both the federal and local levels. She is active in various organizations in Poway that serve our community and is dedicated to giving back to other moms.